Work History

Digital Engagement Manager

Mindpath Health, March 2023 – Present

• Implemented comprehensive content strategies, including optimized website copy, assets, and email campaigns.
• Administered a Salesforce Marketing Cloud-based campaign re-engaging 132 lost leads, resulting in 77 new patients and a conversion value of ~$50,000.
• Introduced innovative design elements in WordPress based on heatmap and Analytics engagement data.
• Developed and executed cross-channel digital marketing campaigns incorporating web, email, social media, and display advertising.
• Created and edited SEO-friendly content for various platforms, driving over 100,000 new visitors per month.
• Transitioned website analytics to comply with industry recommendations, ensuring company compliance and customer privacy.

Marketing and Engagement Specialist

Mindpath Health, April 2022 – March 2023

• Maintained accuracy of location and provider information across all company websites and business listings.
• Revamped company website using WordPress (Divi, Elementor), HTML, and CSS to enhance user experience and SEO.

Marketing Coordinator

Acacia Counseling & Wellness, August 2020 – April 2022

• Managed content calendar for timely delivery of marketing materials.
• Oversaw social media strategy, including creating tailored images, video, and copy for each platform.
• Directed blog strategy, contributing to a consistent online presence.

Social Media Coordinator

Lull Bed, August 2019 – June 2020

• Conceptualized and executed social media content for paid advertising.
• Enhanced company’s social media presence through effective management and consistent brand voice.